The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a message, the less likely a recipient is to respond. Emails with too much personal information are kind of creepy Researchers from the University of Illinois and Northern Illinois University studied the way people responded to emails from a fictional film-review Web site. The volunteers wrote a review
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Personalized Emails Are Creepy, Not Effective
